Flicking Your Creative Switch by Wayne Lotherington (Author), Alan Pease (Foreword)
A great book to read to enhance your creativity. You have to be opened to be creative and also remember that "Everyone can be creative".
From Amazon:
From the Inside Flap
"These days we’re all being encouraged to be more creative and innovative. And for good reason. Creative thinking and innovative actions give us the edge over our competitors, whether we are competing at school, on the football field, in the market place or at a global level. Despite it’s importance and its impact on our success, no one seems to tell us how to be creative. But this easy-to-read book can help you learn the core principles of creativity and enable you to develop the bright ideas that lead to innovative actions.
Flicking Your Creative Switch contains six inspiring creative-thinking tools that you can learn and apply immediately. Tools like Eyes of Experts, Random Word, What’s Hot and Extremes will help you come up with creative ideas in a matter of minutes. The more challenging tools of Curly Questions and Exquisite Corpse will give you a fascinating new way of looking at business – whether its yours, your client’s or that of a competitor.
Packed with examples, advice and exercises, this invaluable book will help you to:
- Understand creativity and innovative and the relationship between the two
- Recognise the importance of creative thinking in your business life
- Believe in the creative power within yourself
- Realise how your creative mind works
- Access new creative thinking tools as and when required
- Come up with multiple bright ideas for any business problem or opportunity
- Develop the most important habit of all…the creative habit!
This book is a must for anyone who wants to develop brighter ideas that bring a competitive edge to themselves or to their business."
From Amazon:
What you can take back:
There are Six Techniques which you can use to help you generate ideas:
- Random Noun - Take a noun randomly from somewhere and apply it to the subject. Pictures can be used too.
- Eyes of Experts - Choose three (3) respected experts from other fields and consider how they would deal with your issue. This is a variation where you view it through other different category.
- What's Hot? - Use popular current things to appeal to your audience.
- Curly Questions - Use analogies, speculation, role reversal and imagination to re-phrase the issue at hand so that more original answers can be found.
- Exaggeration and Depravation - Over-exaggerate the benefits of the product, or push to ludicrous extremes what happens if that product isn't present.
- Exquisite Corpse - Based on surrealit thinking, different people randomly select five words to create a sentence in the pattern adjective/noun/verb/adjective/noun. The each word is scrutinized to review problem.
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