I read this and I find Erik has given best views and ideas on the impact of social media onto business. Below are some of the points that I find it useful to remember and use.
"Content and Conversation will drive awareness - not advertising
World of Mouth is an advancement of Word of Mouth as: 1) it disseminates the information quickly and globally; 2) its digital aspect allows the original integrity of the message to remain intact; and 3) it is traceable to an original source
Businesses don't have a choice on whether or not to DO social media, their choice is how well they DO it.
Ineffective companies spend time attempting to obfuscate or manipulate negative comments within social media. Good companies spend time addressing and resolving customer complaints.
Try to use social media to get hired vs. fired.
Social media is the new inbox: Younger generations find e-mail antiquated and passé.
The main threat to Google in the search wars is not another search engine, but the rise of search queries within social media. More and more, products and services will find us (as opposed to us finding them).
Marketers' jobs have changed from creating and pushing to one that requires listening, engaging, and reacting to potential and current customer needs.
It's better to live a social media life making mistakes than living a social media life doing nothing.
Don't forget that Search Engine Optimization (SEO) and social media go hand in hand.
Don't build your own Field of Nightmares by creating or replicating a social network for your company. If you built it, they most likely will not come. You are better connecting to the best in class social media tools that exist.
The overall achievement of individuals and companies will be largely dependent on their social media success.
Proactively build your digital business network before you need it."
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