Getting To Scale
- Chapter 1 - There IS Another Way
- Chapter 2 - Mission Comes First
- Chapter 3 - Any Business Can Do it
- Chapter 4 - Organic is the Way to Grow
- Chapter 5 - Build Your Values into the Brand
- Chapter 6 - Match Manufacturing to Mission
- Chapter 7 - Morph Early and Often
- Chapter 8 - Form Follow Function
- Chapter 9 - The Soft Stuff IS the Hardest
- Chapter 10 - Getting to Scale: Is It Right for You?
Chapter 3- Organic is the way to grow.
- advantage for mission-driven firms
- do not reply on outside investors and thus maintain the commitment to mission
- allow people to grow into their jobs and pursue vision over time
- allow employees to maintain their health and well-being
- allow company to maintain their corporate culture
- let other do the manufacturing
- follow market demand
- develop unique value proposition to keep competitors at bay long enough
1. "When a market is growing rapidly and attracting significant competition (in terms of either numbers or clout), organic growth may not be fast enough to maintain a presence in the emerging market. You need to either meet the challenge by expanding more rapidly, or plan to settle into a niche or a series of niches."
"Organic growth is also problematic in situations involving classic economies of scale, where you are required to make significant investments - in either marketing or manufracturing - ahead of demand."
Chapter 4 Finance your independencecase study - Ben & Jerry.
- Selling shares of stock to public ended buying out by Unilever.