A easy to read story illustrating the principles of starting a startup.
4 ideas:
1. Startups are about finding customers, not building products.
2. People don't buy products or services; they buy solutions to their problems.
3. Entrepreneurs are detectives, not forunetellers.
4. Successful entrepreneurs are luck makers, not risk takers.
Anyway it is a good read.
Go for it.
All in startup by Diana Kander
